The Progressive Corporation 2001 Annual Report

Annual Report Design - Single

2002

Nesnadny + Schwartz
t: 216-791-7721
e: info@NSideas.com
w: NSideas.com

Design Studio: Nesnadny + Schwartz Design: Michelle Moehler Design: Joyce Nesnadny Design: Keith Pishnery Creative Direction: Joyce Nesnadny Creative Direction: Mark Schwartz Art Direction: Joyce Nesnadny Art Direction: Mark Schwartz Copywriting: Glenn Renwick Artist: Robert Parke Harrison Printing: Fortran Printing Client: The Progressive Corporation

Progressive (known for its commitment to and collection of contemporary art) has always sought to introduce design and conceptual solutions to their annual reports that reflect the unique character of the company. While the report must articulate important and obligatory "facts and figures," it is also viewed as a vehicle that should support and nurture the company's philosophy, as well as their position as a creative, innovative and forward-thinking force in the insurance industry. Service was the theme for this year's Annual Report. To illustrate this concept, artist Robert ParkeHarrison was commissioned to respond visually to the theme. Mr.ParkeHarrison's response is seen throughout the book by the various photographic situations he invented, designed and produced.