Vivus AR

Annual Report Design - Single

2005

Howry Design Associates
t: 415-433-2035
e: ty@howry.com
w: howry.com

Design: Ty Whittington Creative Direction: Jill Howry Photography: Stock Print Producer: Liisa Turan Printing: CENVEO Client: Vivus, Inc. Design Studio: Howry Design Associates

The focus of the report educates people about the large and undeserved market for female sexual health. The four phases of the female sexual response cycle are described in combination with vintage images of woman participating in mundane daily acts. The juxtaposition of images and words create sense of irony and humor which sustains the readers attention while describing the scientific nature of the problem.