W Love Struck: Love Struck ID 1 / Love Struck Line-up / Love Struck ID 2

Broadcast Graphics - Series

2012

Corus Entertainment
t: (416) 479-7000
e: vince@corusent.com
w: corusent.com

Media Agency: Corus Entertainment VP, Creative Direction : Dolores Keating-Mallen Design Creative Direction: Vince Robles Art Direction: Bart Sciana Sound Design: Peter Yake

Our Valentine’s Day event on W Network, “Love Struck,” celebrates the movies that remind us of what love is. We wanted our broadcast graphics to be dramatic, fun and romantic while targeting women ages 25 – 54. The design became an emotional interpretation of love, symbolically expressing passion in its simplest form while tapping into the essence of this feeling with the one thing that epitomizes it: the rose petal.