Wellington Lager Packaging

Packaging Design - Series

2004

Hayes & Company
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Design: David Hayes Creative Direction: David Hayes Photography: Pete Gaffney Photo Illustration: David Hayes Digital Imaging: Sam Tsuda Client: Wellington County Brewery Inc. Design Studio: Hayes+Company

Wellington Brewery’s line of premium lagers needed an identity and packaging that would stand out from the 300+ bottles of beer on the wall at the local beer store. Lager beers are summer beers, so the bold graphic treatment reflected summer living: bright colors, fishing and, of course, bugs!