Winners Junior Trendsetters

Environmental/Signage Design

2001

MHZ Design Communications Inc.
t: 416-626-1777
e: dom@mhzdesign.com
w: mhzdesign.com

Creative Direction: Domenic Vendittelli Art Direction/Design: Benny Yip Photography: Tony Stone Images Printing: Gemini Print Management Systems Design Studio: MHz Design Communications Inc. Client: Winners Merchants Inc.

To communicate to the 12-16 age group, ‘Winners’, a retail clothing chain introduced a special fashion department, Junior Trendsetters. Our challenge was to develop an impact environment. “This is me” concept emphasizes a young personality and expression... proud, upbeat, and comfortable. Typography is staggered representing a youthful attitude andlanguage. The close-up faces imagery creates a strong presence at store level.