Patro

Pro Bono/PSA/Charity Illustration - Series

2024

Imédia, Quebec, QC
w: firmecreative.com

Project Director: Jennifer Audy Project Manager: Cléa Goffoz Creative Director: Marie-Joëlle Lemire Art Director: Claudie Déry Illustrator: Claudie Déry Client: Le Réseau des Patro

Introducing a fresh brand identity with a set of illustrations inspired by the vibrant spirit of the 50s to the 70s, echoing the genesis of the Patro movement. This joyful, dynamic, accessible, and playful yet institutional brand aims to be universally appealing, speaking to both the young and the young at heart. The illustrations, crafted from geometric shapes, vividly depict a diverse range of sports and activities synonymous with the Patro experience.