Reflection, Rarity, Cut

Advertising Illustration - Series

2013

DDB Group Hong Kong
e: ra@arra.hk
w: arra.hk

Art Direction: Ra Tang Design: Ra Tang Illustration: Ra Tang

Behind every diamond is a story. So to highlight Chow Tai Fook Jewellery’s uncompromising standards, we created an intricately-crafted poster campaign. By getting up close and personal, the unique stories that go behind the reflection, rarity and cut of every diamond were revealed in exquisite detail.