Behind The Beauty

Integrated Campaign

2010

MacLaren McCann
t: 416.643.8573
e: mike.halminen@maclaren.com
w: maclaren.com

Creative Direction: Sean Davison, Mike Halminen Group Creative Director: Scott Couture, Gary Lennox Art Direction: Scott Couture, Michael Blain Copywriting: Gary Lennox, Josh Haupert Commercial Director: Matthew Cullen Cinematographer: Mark Plummer Production Company: Motion Theory Agency Producer: Sarah Michener Music/Sound: audioforce Senior Art Director: Mark Kudsi Post Production: Motion Theory Executive Creative Direction: Mike Halminen Creative Direction: Andre LeMasurier Art Direction: Michael Blain Copywriting: Josh Haupert Account Executive: Thomas Kenny Account Director: Brad Richardson Programming: Rod Hope Project Manager: Joanne Lee Flash Programming: Jam 3 Development: Denis Kartashevskiy, Salpy Kelian Ad Agency: MacLaren McCann Toronto

To introduce their beautiful new design philosophy to a younger buyer, Buick of Canada produced a virtual journey across the multiple phases of vehicle creation – from a designer’s unique perspective.