CMA Awards

Online Campaign - Single

2009

Cundari
t: 416.510.1771
e: brent_choi@cundari.com
w: cundari.com

Ad Agency: Cundari Art Direction: Mike Sipley, Brian Mantle Copywriting: Rich Cooper, Cory Eisentraut, Tom Osborne Account Director: Paul Curtin Account Supervisor: Lisa Borgh Account Executive: Carina Moubazbaz Agency Producer: Clare "Cash" Cashman, Cherie O'connor Project Manager: Kenrick Hau Art Direction: Marc Maguire Design: John Filleti Multimedia Director: Sean Michael Turrell Line Producer: Catherine Wilson On-line Editor: Geoff Ashenhurst (Stealing Time) Music/Sound: Tyson Kuteyi Digital Imaging: George Kanellakis Post Production Company: Alter Ego Development: Splashworks Client: Andra Thurton Chief Creative Officer: Brent Choi Creative Direction: Andy Manson Multimedia Director: Circle Productions Line Producer: Circle Productions Music/Sound: RMW Music

Winning Website: cmaonlinecampaign.com

To promote the Canadian Marketing Association Awards, we brought to life their unique judging criteria of only awarding work that demonstrates strategy and creativity.Executionally, the concept lived in a viral campaign of the same engagement level that the show honours. Each of the three viral elements launched one week apart to keep the campaign top of mind during successive weeks before the entry deadline.