Doritos White Bag

Integrated Campaign - Single

2009

BBDO/Proximity Canada
t: 416-972-5466
e: matt.dipaola@proximity.ca
w: proximity.ca bbdo.com

EVP, Creative Director: Ian Mackeller VP, Creative Director: John Gagne Copywriting: Jon Webber, Adam Bailey Art Direction: Andrew Hart, Andrew Kontra Production Manager: Jason Dick Agency Producer: Megan Flett Agency Planner: Dino Demopoulos, Zachery Klein Account Manager: Paul Lin, Cheryl Gosling, Tim Welsh Group Director of Strategy: Dan Boem Creative Agency: Proximity Canada

Winning Website: doritosec2.stuzo.net/home

Kids. They just won’t listen... except maybe to each other. So we let them do the talking. But instead of just another “user gen” campaign; we gave them full control. They name the product. They create the ad. And we pay the winner $25,000 + 1% of sales… forever.