Drive Smart Test

Public Service/Charity (Non-Profit)

2010

Wasserman + Partners Advertising
t: (604) 684-1111
e: info@wasserman-partners.com
w: wasserman-partners.com

Creative Direction: Liam Greenlaw Art Direction: Terry Lin Copywriting: Allen Forbes Design: Andrew Fransblow Account Supervisor: Sean Weller Account Director: Karen Nishi Programming: Dana Roberts Client: Reg Romero, Victoria Pattison Associate Creative Direction: Allen Forbes Ad Agency: Wasserman + Partners

Most crashes at intersections are a result of people rushing, speeding and distraction. Through a series of challenges that measure reaction time, focus, awareness and more, we created a microsite demonstrating that when you slow down, you see more of the road.