Gillette: Blade Change Challenge

Advergaming

2010

BBDO New York /Proximity Canada
t: (416) 323 9162
e: info@proximity.ca
w: proximity.ca

Ad Agency: BBDO New York /Proximity Canada Creative Direction: John Gagné, Ari Elkouby Art Direction: Graham Ameron Copywriting: Sarah Hart Project Manager: Amber Richardson Account Director: Mark Pileggi VP, Social Media : Collin Douma Account Executive: Shelley Mohamed Creative Direction: Jon Krevolin Account Director: Morgan Seamark 3D Artist: Andrei Serghiuta Technical Developer : Jeff Vermeersch, Carlos Gomez

Winning Website: gillette.proximitystore.com/razor

Gillette needed to drive blade sales and tell consumers that their indicator strip is not just for show. But during the economic downturn, guys were making their dollars, and their blades, stretch farther. So we created an addictive Facebook game that made one point clear: just like a car needs maintenance to perform at its best, a razor needs new blades to keep giving the best shave.