Hot Body Academy

Educational/Reference - Single

2009

Tribal DDB
t: 416-972-7712
e: drel@tribalddb.ca
w: tribalddb2009.com

Production House Producer: Andy Mcloed Production House Director: Shin Sugino Production House: Sugino Studio Account Supervisor: Jennifer Patterson Account Director: Tiina Rand Business Unit Director: Serena Trentini Editing: Diva Post Music: TA2 Sound + Music Sound Design: Paul Seeley Flash Developer: Dana Brousseeau Producer: Damian Nimeck Copywriting: Leilah Ambrose Art Direction: Ryan Semeniuk Copywriting: David Horovitch Creative Direction: Dré Labre Ad Agency: Tribal DDB Toronto

Armor All was looking to contemporize their brand and appeal to a younger audience. They also wanted to educate their consumer on the benefits of Armor All as a total car care solution.We knew that the consumer, 18-34 year old males, would readily engage in an interactive experience, especially if cars and eye candy were involved. And so Hot Body Academy was born.