Inside Sidney

Advertising - Single

2007

Tribal DDB Toronto
t: 416-972-7712
e: drel@tribalddb.ca
w: tribalddb.ca

Creative Direction: Dre Labre Art Direction: Ryan Semeniuk Copywriting: Jon Webber Flash Development: Gringo Account Manager: Matt Di Paola Agency Partner: Downtown Partners Post Production Company: Motion Theory Project Manager: Trish Quenneville Music/Sound: RMW Music Client: Jeff Jackett Interactive Agency: Tribal DDB Toronto

Winning Website: lookwhatwemade.ca/07/appliedarts/insidesidney

Designed to compliment the hydration-science and product content already present on the Gatorade Website, the feature brings Canada’s hockey mad youth closer to their hero Sidney Crosby through a series of fun interactive games, puzzles and tests – based on the finer details of an elaborate 60-second TV spot.