Lincoln Aviator Banner Campaign

Web Site Design - Banner Ad - Series

2003

Wunderman
t: 949-754-2000
e: newclients@irv.yr.com OR irvine_hr@irv.yr.com
w: yrcompanies.com

Creative Direction: Anthony Di Biase Art Direction: Susie Lim Copywriting: Debbie Lavdas Ad Agency: Wunderman Design: Chris Barrett Design: Leroy Tellez Design: Jeff Whitney Digital Producer: Shane Crombie-Dunn Digital Planner: Kristi Diaz Client: Toby Arnold Client: Michelle Bartnik Client: Lincoln

With this exciting launch, Wunderman Interactive used the capabilities of the medium to visually compare the new Lincoln Aviator to the widely recognized Lincoln Navigator. By explaining that it's "Like a Navigator, just smaller", consumers could quickly understand the positioning of this new SUV. The campaign worked to create disruption and intrigue. Creative ran on sites, Cars.com, CarsDirect.com, Carprices.com, Forbes.com, etc.