Making a difference without spending a lot

Online - Single

2009

The Home Depot Canada
e: sonia_a_draper@homedepot.com
w: homedepot.ca

Ad Agency: Cossette

Winning Website: www,homedepot.ca

The expandable banner showed 3 rooms (living room, kitchen, backyard) in their original state, a bit worn looking. Users were invited to choose improvements that they would like to make to the room. For each improvement, we suggested three solutions in a range of prices and visually showed the generated effect (before/after). Internet users could receive a list of their chosen products by email and get more information on the products and stores.