Milk Get the Glass Banners (The Adachi's,Milkatraz)

Advertising - Single

2007

Goodby, Silverstein, and Partners
e: creative_services@gspsf.com
w: goodbysilverstein.com

Creative Direction: Jeff Goodby, Will McGinness, Pat McKay, Feh Tarty Associate Creative Director: Ronny Northrop Art Direction: Jorge Calleja, Brian Gunderson, Katie McCarthy, Jessica Shank Copywriting: Paul Charney, Katie McCarthy, Jessica Shank Director of Interactive Production: Mike Geiger Interactive Producer: Kelsie Van Deman, Heather Wischmann Broadcast Producer: Michael Damiani Account Director: Martha Jurzynski Account Manager: Ashley Weber Creative Coordinator: Asya Soloian Production Company: North Kingdom Ad Agency: Goodby Silverstein And Partners

Winning Website: goodbysilverstein.com/awards/appliedarts_2007

The Adachis are a family suffering from ailments due to a lack of Milk. Viewers play a board game where they help the Adachi family get a glass of highly secured Milk. If you make it all they way to the end, you receive an actual “get the glass” glass.