Pepsi Joy it Forward

Online Campaign - Single

2009

Proximity Canada
t: 416-972-5466
e: matt.dipaola@proximity.ca
w: proximity.ca bbdo.com

VP, Creative Director: John Gagne Associate Creative Director: Dave Stevenson, Jeff Vermeersch Art Direction: Theo Gibson Copywriting: Jeff Middleton Account Supervisor: Paul Lin Account Executive: Alisha Vig VP, Account Director: Stephanie Wall Account Planner: Dino Demopoulos Production Manager: Karan Deepak Sound Designer: Simon Edwards Proximity Canada: Proximity Canada

Winning Website: joyitforward.ca

PEPSI plugged into social networks to re-launch the brand. We handed power to the people to play viral games, share wall posts, tweet/re-tweet and engage in online events like backstage live at the MMVAs. The positivity of POP never spread so fast.