Saturn OUTLOOK Theater

Advertising - Single

2007

Goodby, Silverstein, and Partners
e: creative_services@gspsf.com
w: goodbysilverstein.com

Creative Direction: Keith Anderson Art Direction: Bryan Houlette Copywriting: Jody Horn Director of Interactive Production: Mike Geiger Interactive Producer: Dora Lee Production Company: Hi ReS London, Teak Motion Visuals Sound Engineer: Gino Nave Additional Site Work: Matt Hoover Client: Saturn Ad Agency: Goodby Silverstein And Partners

Winning Website: saturn.com/saturn/vehicles/futurevehicles/outl

We created awareness for the 2007 Saturn OUTLOOK–a family-friendly SUV. Because this new vehicle was offered at a higher price point than any Saturn had ever been sold, we needed to create a concept that would appeal to a more affluent audience than normal while remaining true to the brand.