Specialized Innovate or Die

Business - Single

2007

Goodby, Silverstein, and Partners
e: creative_services@gspsf.com
w: goodbysilverstein.com

Creative Direction: Rich Silverstein Art Direction: Frank Aldorf Copywriting: Nick Prout Director of Interactive Production: Mike Geiger Interactive Producer: Erin Dahlbeck, Jonathan Percy Lead Animator: Colin Trentner Production Company: KNI Client: Specialized Ad Agency: Goodby Silverstein And Partners

Winning Website: innovate-or-die.com

Innovate-or-Die.com was created with the belief that the bicycle can be a vehicle for environmental change. A joint effort from Google, Specialized Bicycle Components, and Goodby Silverstein & Partners, the site staged the first Innovate or Die contest, calling for and showcasing zero-emission inventions that can help save our planet, one pedal stroke at a time.