StayOut.ca

Entertainment - Single

2007

Tribal DDB Vancouver
t: 604-609-9576
e: karenm@tribalddb.ca

Interactive Agency: Tribal DDB Creative Direction: Cosmo Campbell Art Direction: Alex Beim, Cosmo Campbell Design: Gerard Barcelon Copywriting: Cosmo Campbell, Ryan Leeson Producer: Monica Buck Flash: Dana Brousseau Account Manager: Brent MacFarlane Client: Youth Against Violence

Winning Website: awards07.trbv.com/youthgang8

We wanted to remind kids that due to the infectious nature of gangs they should think twice before getting involved with one. Instead of using heavy handed tactics to warn kids of this dangerous tendency we provided them with a way to discover this fact on their own and then offered them a way out.