Target-Target Kaleidoscopic Fashion Spectacular Facebook Experience

Entertainment, arts & tourism

2010

OLSON
t: 612-215-9500
e: info@oco.com
w: oco.com

Executive Creative Direction: Tom Fugleberg Creative Direction: Chris Henderson, Scott Muskin Art Direction: Montana Scheff Copywriting: Emalie Wichmann Design: Diana Quenomoen Programming: Leif Nelson Ad Agency: OLSON

Winning Website: style.target.com/2010/08/24/an-oh-so-spectacular-fashion-show

In a word? Spectacular.Target took over the south side of The Standard Hotel in New York to create the Target Kaleidoscopic Fashion Spectacular, synchronizing light, sound and Target style (all owned brands) across more than 150 rooms. OLSON brought this never-been-done-before event to fashion fans across the country with an unparalleled interactive experience, featuring four live broadcast streams, images, a live blog roll and the chance for users to chime in with tweets and photos.