USB Key Drop

Experimental/Artistic - Single

2007

Tribal DDB Toronto
t: 416-972-7712
e: drel@tribalddb.ca
w: tribalddb.ca

Creative Direction: Andrew Simon, Bruce Sinclair Associate Creative Direction: Dre Labre Art Direction: Dre Labre Web Art Direction: Ryan Semeniuk Copywriting: Shane Ogilvie Producer: Zerlina Chan Photography: Mark Bovey, Dre Labre Web Development: James Marshall Account Executive: Grace Ngai Account Managers: Tania Argente Y Llorca, Patty Jones, Yvonne Van Dinther Client: Chicago USB Key Ad Agency: DDB Canada Interactive Agency: Tribal DBB Toronto

Winning Website: lookwhatwemade.ca/07/appliedarts/ctcusb

We sent a young couple to three major Canadian cities. Their captured images, video & MP3s were loaded on to USB keys along with an authentic travel itinerary. The keys were then scattered throughout neighbourhoods in Chicago as to make it appear as though their owners had lost them.