Wallet Walker

Online Video - Single

2009

DDB Canada / Vancouver
t: 604-687-7911
e: vancouver.info@ddbcanada.com
w: ddbcanada.com

Creative Direction: Dean Lee, Cosmo Campbell Copywriting: Kevin Rathgeber Art Direction: Colin Hart Account Director: Brett Macfarlane Account Executive: Lena Dawson Agency Producer: Ryan Mccormick, Trish Beck Photography: Philip Jarmain Retoucher: Steve Kirby Ad Agency: DDB Canada / Tribal Vancouver

Winning Website: awards09.tribalddb.ca/9da7f

Everyone suffers from moments of weakness, especially when they haven’t been drinking enough milk. So we created a unique retail experience called The Weak Shop, featuring products designed for people who are feeling weaker than normal. Instead of preaching to teens about health benefits, we’re driving home the message that milk gives you energy. The concept plays off gimmicky products on the market like the ‘Slap Chop’.