Whisky Rocks Unplugged
Business - Single
2006
GJP Advertising
t: 416-979-7999
e: nmilette@gjpadvertising.com
Interactive Producer: Nicole Milette Flash Development: David Neumann, Stan Nikipierowicz Writer: Lino Di Nallo Account Director: Dave Watson Account Supervisor: Leslie Doyle Client: Danny Tisbris, LCBO Winning Company: GJP Advertising
Winning Website: gjpadvertising.net/interactiveEntries/WhiskyRocks
Putting some rock n’ roll into whisky and ice Not surprisingly, whiskies are just simply not as approachable and easy to relate to as wines and beers. The LCBO and GJP worked together to create the “Whisky Rocks Unplugged” promotion in an effort to make whisky more accessible and approachable.