Finding Out Right Now

Cinematography-Promotional-Social Media - Series

2024

Publicis, Toronto, ON

Chief Creative Officer: Vini Dalvi Head of Art: Victor Yves Creative Director: Helder De Freitas Senior Art Director: Kade Liang Senior Copywriter: Heather Bryant Group Strategy Director: Erin Brittain Senior Strategist: Laith Goldie EVP/MD, Growth & Client Service: Anthea Tang VP, Group Account Director: Scott Sloggett Account Supervisor: Nikita Chandiramani VP Broadcast Production: Pam Portsmouth VP Content Production: Terry Theo Executive Producer: Michi Lepik Stahl Line Producer: Anna-Jane Edmonds Director: Reid Marshall DP: Andrew Wilcox Photographer: Alex Chan, Cameron Marshall Broadcast Producer: Tori Topalovich

Jared, a US-based luxury jewelry brand, lost its distinctiveness in the crowded retail landscape. Publicis took on the challenge to reposition Jared as the go-to destination for luxury holiday gifts. Our campaign, Small holiday gifts that feel big, showcased miniature scenarios where jewelry played a central role. The bespoke miniature world emphasized that small boxes from Jared hold the biggest meaning, capturing the essence of thoughtful gifting.