Nothing But Potential "Chair"

Public Service/Charity Photography - Single

2012

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Print Producer: Gladys Bachand, Kim Burchiel Art Buyer: Leila Courey Photography: Frank Hoedl Account Director: Natasha Dagenais Planner: Brent Nelsen, Ian Westworth Ad Agency: Leo Burnett, Toronto Client: Raising The Roof

We were challenged to get people to stop and think about the way they think about homeless youth. If we could make them conscious about this, chances are they would then begin to see the issue and homeless youth as something they could then play a part in changing. The end goal, get them to see the potential in homeless youth and donate or act.