Progressive Corporation 2009 Annual Report

Complete Book Photography - Complete

2011

Nesnadny + Schwartz
e: Info@NSideas.com
w: NSideas.com

Photography: Coke O'Neal Design Studio: Nesnadny + Schwartz Creative Direction: Mark Schwartz Copywriting: Glenn Renwick Design: Michelle Moehler, Cindy Lowrey, Keith Pishnery Client: The Progressive Corporation

The foundation of Progressive’s customer care philosophy is built upon respect. Photographer Coke Wisdom O’Neal explored the theme of respect by employing his wooden box — a metaphoric stage to celebrate each person’s unique individuality. Since true respect is earned, the individuals featured in this annual report were selected for their commitment to their communities, their families and themselves. O’Neal’s work will join Progressive’s growing collection of contemporary art.