Babies Bites / Damnation / Predator Chow

Radio Commercial - 30 seconds or less - Series

2008

Extreme Group
t: 902-461-2700
e: lyndsay@extremegroup.com
w: extremegroup.com

Creative Direction: Shawn King, Cliff Thompson Copywriting: Bruce Whelan, Iain Deans Art Direction: Lorne Covant, Tyson Hynes Agency Producer: Laurie Blank Account Director: Geoff Wills Project Manager: Gareth Evans Production Company: GGRP Vancouver Client: Ray Gracewood Ad Agency: Extreme Group

Our insight rested with the fact that Alpine Max's unique content and packaging allowed it to have personality traits that would make it perfect for those occasions when a regular beer just won't do.||Three 30 second radio spots, retail POS, and 11 custom designed, farcical tee-shirts, where chosen as the mediums of choice. In New Brunswick radio is a major player in reaching this demographic. ||The radio spots dramatize the Alpine Max occasion with over-the-top situations and make the point that there is an occasion for regular beer, and there are occasions when a regular beer won't do. In terms of tone, we chose to tap into our target's sense of humor: edgy, unexpected, blunt and unconventional. see: Family Guy, Jackass, etc.|