Dead Dreams

Craft-Copywriting - Series

2012

TAXI Toronto
e: pr@taxi.ca
w: taxi.ca

Executive Creative Direction: Darren Clarke Writer: Chris Duffett Art Direction: Scott Johnson Audio House: Vapor Music Creative Direction: Joey Serlin Engineer: Julian Rudd Executive Producer: Gavin Nevsky Voice Over: Harvey Gold Group Account Director: Edith Rosa Account Manager: Tamara Gervais Senior Producer: Steve Emmens Ad Agency: TAXI Toronto

Almost every Canadian kid who has ever picked up a hockey stick has dreamed of playing in the NHL. Inevitably, for most, there comes a point where that dream dies. So, we developed a campaign that shows hockey dreams dying in a variety of comical, yet insightful, ways to illustrate just how rare and special it is to have a dream that lives on at the Hockey Hall of Fame.