Try

30 seconds or less - Single

2010

Cossette West
e: cossettewest@cossette.com

Ad Agency: Cossette West Client: McDonald's Creative Direction: Bryan Collins, Rob Sweetman Art Direction: Bart Batchelor Copywriting: Mike Felix Account Director: Cori White, Nadine Wilson Account Executive: Kristen Sandberg Agency Producer: Mike Hasinoff Production House: GGRP

To advertise McDonald's new McMini sandwiches we wrote 15 second radio ads, but only bought mini radio slots (5 seconds), to the dismay of the voice talent.