Witchcraft

30 seconds or less - Single

2014

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Peter Ignazi, Carlos Moreno Copywriting: Jordan Hamer Art Direction: Spencer Dingle Account Director: Rebecca Flaman Music/Sound: Pirate

The GE Profile refrigerator features PreciseFill, which knows exactly when to stop pouring to perfectly fill any glass. So we used examples of people who don’t know when to stop talking to highlight just how important knowing when to stop really is.