A Personal Apology (just for you)

Digital - Single

2012

Lowe Roche
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

Creative Direction: Steph Mackie, Mark Biernacki Art Direction: JP Gravina Copywriting: Simon Craig Account Director: Amanda Gaspard Agency Producer: Liz Walker Audio House: Keen Music & Sound Audio House Producer: Kai Koschmider Production Company: The Garden Executive Producer: Bruce Dawson Director: Christian Langlois Editor: Mark Hajek Ad Agency: Lowe Roche

o.b. tampons are one of the few applicator-less tampons on the market, and its users are fiercely loyal. But after a distribution problem in 2010, the product disappeared from North American shelves. We needed to apologize, and we began with the 65,010 women on the o.b. database. Knowing that the target had a very personal connection with the product, we designed an equally personal apology.