BE MINI

30 seconds or less - Series

2010

TAXI 2
e: sarah.richardson@taxi.ca
w: taxi.ca

Executive Creative Direction: Lance Martin Ad Agency: TAXI 2 Client: MINI Canada Art Direction: Mike Blanch Copywriting: Alanna Nathanson Agency Producer: Kevin Saffer Production Company: OPC Director: Woods & Low Production House Producer: Dwight Phipps Executive Producer: Harland Weiss Cinematographer: James Gardner Editing Company: Posterboy Post Production Company: AXYZ Compositor: Andres Kirejew Colourist/Transfer: Notch Music Producer: The Midways Music/Sound: Grayson Matthews Sound Design: Dave Sorbara Casting: Fade To Black Account Director: Jared Stein Account Manager: Tina Tieu Media Agency: Media Experts

After a 7 year hiatus, we launched a TV campaign for MINI showing what it means to “Be MINI” in MINI’s trademark cheeky style. Warning: some scenes may contain jiggly man jugs.