Camp Okutta

TV Commercial - Public Service/Charity - Single

2008

john st
t: 416-348-0048
e: eolavesen@johnst.com
w: johnst.com

Ad Agency: john st Client: Warchild Canada Executive Creative Direction: Stephen Jurisic, Angus Tucker Art Direction: Stuart Campbell, Rob Trickey Copywriting: Mia Thomsett, Arthur Shah Account Director: Sandra Moretti Agency Producer: Michelle Orlando Agency Planner: Zeb Barrett Production Company: Soft Citizen Executive Producer: Eva Preger, Link York Director: Henry Lu Cinematographer: John Choi Editor: Ross Birchall Post Production Company: Crush Music Sound: Grayson Matthews Production House Producer: Merrie Wasson

This TV spot was aired in August when people were used to seeing ads for local summer camps. Parents learned that while this type of war training camp doesn’t exist in Canada, it does all over the world.