Coffee

TV - 30 sec. or less - Single

2007

Rethink
t: 604-685-8911
e: loriyork@rethinkcommunications.com
w: rethinkcommunications.com

Creative Direction: Ian Grais, Chris Staples Art Direction: Lisa Chen Wing Copywriting: Rob Tarry Account Manager: Tricia Bradshaw Director: David O'Brien Director of Photography: Jeremy Benning Engineer: Bruce Fleming Audio House Producer: Kevin Watson Production House Producer: Allison Grande Production Company: Alliance Atlantis Editor: Laurence Robinson Post Production Company: AABI Post Production Client: Slice Ad Agency: Rethink

This campaign was reverse-engineered from a cool existing tagline — “My Vice is Slice”. Sometimes brainstorming in a box is stifling, but it can also be liberating. The heavy lifting mostly done, it lets you to turn to your partner and say, “how about an ad from a vice? Like an ad for heroin?” and not have them think you’re nuts.