Gifts Dad’s Really Want

30 Seconds or Less - Series

2017

Alter Ego
t: 416-467-4600
e: greg@alteregopost.com
w: alteregopost.com

Company: Alter Ego Ad Agency: TAXI Chief Creative Officer: Jordan Doucette Creative Director: Tom Greco Writer: Tom Greco Broadcast Producer: Sarah Moen Director: Aaron Ruell Editor: John Evans, David Baxter Colourist: Eric Whipp Visual Effects: David Whiteson Producer: Kelly King Production Company: Eggplant

They’re strong, they’re our heroes, and they hurt too when they don’t get what they could really use on their special day. That’s why as one of Canada’s largest retail stores, we wanted to remind their loved ones that Canadian Tire is the destination for the perfect gifts for Father’s day. To do this we let Dads get feelings off their chests through a support group for fathers.