Miracle Drug

TV Commercial - Public Service/Charity - Single

2006

Calder Bateman Communications
t: 780-426-2310
e: kbarclay@calderbateman.com

Creative Direction: Kevin Barclay Art Direction: Kevin Barclay Copywriting: Bob Wood Agency Producer: Max Wawruck Broadcast Director: Mark Mainguy Client: Alberta Alcohol And Drug Abuse Commission Ad Agency: Calder Bateman Communications

A pharmaceutical spokesperson pitches methamphetamine in a TV commercial spoofing the genre. The drug makes you feel powerful and confident and sexy. A long list of dangerous side effects accompanies the action as the loving couple who open the spot spin violently out of control.