MPIX

Broadcast Graphics Design - Single/Series

2005

Astral Media
t: 416-956-2010
e: hsenst@tv.astral.com

Creative Direction: Heather Senst Design Studio: Spark Creative Inc. SVP Sales & Marketing: Domenic Vivolo Producer: Astral Media - Mpix

Our goal was to showcase Mpix as a unique destination packed with classic films. We introduced a defendable creative position, messaging and tool kit, respecting the brand while evolving the contemporary, male-skewed look. The brand’s physical attribute, the DOT, dynamically carries us between genres, the backplate for our high-energy content.