The Outsider

Over 30 Seconds - Single

2017

cleansheet communications
t: 416-545-8400
e: nmcostrich@cleansheet.ca
w: cleansheet.ca

Company: cleansheet communications Client: Canadian Tire Chief Creative Officer: Neil McOstrich Associate Creative Director: Scott Shymko Copywriter: Neil McOstrich Director: David Harner VP, Director of Planning: Catherine Frank Production Company: Partners Film Inc Cinematographer: Kiel Milligan Editing Company: School Editing Editor: Ryan Hunt Post-Production Company: The Vanity, Alter Ego Inc Online Editor: Naveen Srivastava Colourist: Eric Whipp Audio House: Pirate Group Inc Music Director: Chris Tait Agency Producer: Johnny Chambers Media Agency: Touché!

Baseball is Canada\'s favourite summer pastime, but cricket is Canada\'s fastest growing sport. For a nation as culturally inclusive as Canada, this presented the unique opportunity for a story that combined both – thereby making an important point about inclusion.  The story was about a small human moment of kindness with big, nation building implications. Proof that when the best of us steps up, it is a nation that stands a little taller.