Fashion is everywhere. Anorexia too.
Public Service/Charity - Single
2013
Cossette
e: marie.vaillancourt@cossette.com
Creative Direction: Steve Blanchet Art Direction: Steve Blanchet Writer: Steve Blanchet Account Director: Marie Vaillancourt Project Manager: Lise Porlier Print Producer: Astral Affichage Ad Agency: Cossette Photographer: Olivier Staub Producer: Émilie Heckmann Digital artist:Jonathan Kemp Production House: La Cavalerie
The fashion industry, which is frequently criticized for using extremely thin models, has immense power over our images of women. With this concept, we wanted to communicate the idea that the people behind the fashion are not always as glamorous as we might think.