Dove - #GirlsUnstoppable Campaign

Complete Advertising Program - Complete

2014

Ogilvy & Mather

Company: Ogilvy & Mather Chief Creative Officer: Ian MacKellar Art Direction: Glen D'Souza, Julie Markle Writer: Mike Takasaki, Brian Quittenton Print Production: Chris Rozak Account Director: Aviva Groll Account Executive: Michelle Caldaroni Production Company: Clockwork Production, Global Colors Inc, Jamie Osborne Account Manager: Asha Davis

6 out of 10 girls quit activities because they don’t like their looks. To help interrupt this behaviour, Dove partnered with Umbro Canada, community centers and used both traditional and online media to create an integrated campaign designed to help girls feel beautiful, confident and unstoppable.