Red Riding Hood
Pro Bono - Single
2013
GREY (Canada)
e: awards@greycanada.com
Client: Moms Demand Action for Gun Sense in America Ad Agency: GREY (Canada) Chief Creative Officer: Patrick Scissons Copywriting: Patrick Scissons Art Direction: Yusong Zhang Agency Producer: Vikki Kuzmich Account Supervisor: Laura Rovinescu Agency Planner: Malcolm McLean Photography: Sugino Studio, Eden Robbins Producer: Sarah Gheriani, Taeko Yamanouchi Retouching: Miho Matsuoka
In December 2012, the Newtown massacre left 28 people dead, including 20 children. US Senators were returning to Washington DC after Easter to vote on stricter guns laws including a proposed assault weapons ban and background checks. We asked a simple question: why are certain items banned for child safety while assault weapons are not?