No Animals Were Harmed/Unconditional Love/Balance, Patience, Poise

Craft-Image - Series

2013

Bensimon Byrne
t: 4169273316
e: patrick.salciccioli@bensimonbyrne.com
w: bensimonbyrne.com

Chief Creative Officer: David Rosenberg Creative Direction: Joseph Bonnici Associate Creative Direction: Hayes Steinberg, Chris Harrison Art Direction: Chris Harrison Copywriting: Hayes Steinberg Photography: Theron Humphrey Client: Laura Serra Ad Agency: Bensimon Byrne

Paws for the Cause is a charity that raises money to help pay for dogs' life-saving surgeries that their owners couldn't otherwise afford. Maddie the Coonhound was more than happy to pose for these photographs in an effort to raise money for her canine companions in need. It’s worth mentioning that no animals were harmed in the making of this campaign. In fact, quite the opposite.