Human Coupons

Experiential/Event - Series

2013

Leo Burnett, Toronto
e: jesse.brook@leoburnett.ca
w: leoburnett.ca

Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: David Federico, Morgan Kurchak Digital Associate Creative Director: Ian Kay Copywriting: Andrew Caie, Morgan Kurchak, Steve Persico Digital Copywriter: Kevin Hoessler Art Direction: Noel Fenn, Anthony Chelvanathan Digital Art Director: Mark Nilsen, Trevor Bell Designer: Noel Fenn Illustration: Infomen Agency Producer: David Eades Director, Creative Technology: Felix Wardene Developer: David Freedman Digital Producer: Thomas Degez Group Account Director: David Kennedy Account Director: Jennifer Kelly Account Supervisor: Danielle Iozzo Account Executive: Rebecca Simon Agency Planner: Brent Nelsen, Dustin Rideout Social Media Planner: Heather Morrison Project Manager: Lyndsay Cattermole Ad Agency: Leo Burnett, Toronto Client: IKEA

IKEA was opening a new store in Richmond, BC and they wanted to get10,000 people there on opening day. The problem was, how do you get that many people there on a Wednesday morning? Our solution? Coupons have been used to drive people to stores for decades. So, we turned men, women, children, truck drivers, nail salon workers and everyone else into coupons. Or, as we like to call them, Hüman Coupons.