Fan Brew

Advertising/Non-Traditional - Single

2013

Anomaly
t: 647-547-3440
e: pete@anomaly.com
w: anomaly.com

Chief Creative Officer: Mike Byrne Creative Direction: Paul Renner, Derek Barnes Copywriting: Jessica Ghersi Art Direction: Grant Mason Account Director: Derek McCarty Agency Producer: Heather Brown Producer: Harland Weiss Editing Company: East Pleasant Editor: Jon Weiman, Torey Kohara Ad Agency: Anomaly

In 1996, the Winnipeg Jets were renamed and re-located, leaving Winnipeggers with a void that took over a decade to fill. In 2011, the Jets made their historic return. Budweiser wanted to celebrate this event in a big way. Part of Winnipeg’s identity is its rivers. We chose to collect water from these iconic locations and let fans bless it at the inaugural game. The water was then brewed and packaged exclusively for Winnipeg.