BMW M Furniture

Advertising/Non-Traditional - Single

2013

Cundari
e: andrew_simon@cundari.com
w: cundari.com

Ad Agency: Cundari Chief Creative Officer: Brent Choi Designer: Mike Kwan Account Director: Natasha Wookey Creative Director: Dean Martin

BMW M represents the best in high-performance, exceptionally designed vehicles. Cundari’s challenge was to bring this high standard of excellence to life in a way that would work across a multitude of existing BMW dealerships. Foregoing the typical banners and posters, we transformed the two-dimensional M logo into dynamic modular furniture. The components can be configured into a bench, side tables, individual seating, coffee table, display shelving, or as artistic sculptures in their own right.