Hunger Scale

Newspaper - Series

2015

BBDO Toronto

Company: BBDO Toronto Executive Creative Direction: Carlos Moreno, Peter Ignazi Copywriting: Matt Hubbard Art Direction: Mike Schonberger Illustration: Greg Boychuk Retouching: John Rodrigues Print Producer: Jennifer Wong Account Director: Ariel Vinizki, Rachel Selwood Account Executive: Warren Yang

The hungrier we get, the worse our decisions become. This was the insight we used to evolve the Snickers "You're Not You When You're Hungry” global campaign for posters in outdoor and transit, which were placed in proximity to local vendors that reflected their primary image.