Uber Safe

Out-of-Home - Single

2015

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Chris Staples, Ian Grais, Dre Labre, Aaron Starkman Writer: Francesco Grandi Art Direction: Simon Au Broadcast Producer: Vanessa Birze Interactive Producer: Todd Harrison Print Producer: Narine Artinian Interactive Designer: Alex Fleming Build: Stacklab, Jeff Forest Technologist: Brent Marshall, Eightlines Production Company: Someplace Nice Director: Sean McBride Director of Photography: Sean McBride Executive Producer: Estelle Weir Line Producer: Taryn Mueller Post Production Company: Fort York VFX Editor: Joey Whitelaw Audio House: Keen Music Composer: Cat Calinescu Audio House Producer: Matt Redman Engineer: Andrew McCready Account : Scott Lyons

Drunk driving continues to be an issue. So we designed and custom built a 120-pound Breathalyzer and took it to the streets of Toronto. The kiosk was outfitted with a Breathalyzer, disposable straws, and a tablet that powered the Uber app. When an intoxicated person blew into it and it detected alcohol, an Uber driver was automatically pinged and arrived to the location in minutes, ensuring the drinker got a free and safe ride home.