Dark Store
Point-of-Purchase/In-Store Ad or Promotion - Single
2015
J. Walter Thompson Canada
t: 416-729-5758
Company: J. Walter Thompson Canada Chief Creative Officer: Brent Choi Executive Creative Direction: Ryan Spelliscy Creative Direction: Matt Syberg-Olsen, Paul Wales Copywriting: Henry Park Art Direction: Dan Bache Producer: Elana Olavesen Account Director: Darrell Hurst, Renee Ray Account Supervisor: Cameron Stark Production Company: Partners Film Company Post Production: Alter Ego Editor: Geoff Ashenhurst/Married To Giants
We created an environment in which customers could really focus on the taste of Tim Hortons new Dark Roast. The Dark Store was based on the idea that removing one sense supercharges your other senses. So, we heightened customers’ sense of taste by giving them the ultimate taste test in a completely blacked out Tim Hortons.